Posted By Ephran Price
Over the years, many have passed-up great opportunities just to realize later on in life they could have gone to the top or become very wealthy had they seized the opportunity at the time!
All of us have had great opportunities in our life that gave us a chance to succeed beyond our wildest dreams. At the time, we probably got excited because we saw the potential of the opportunity, and we immediately began to daydream, visualize and contemplate where it might lead us. We could feel it in our gut! Our intuition was screaming yes, yes, yes!
Then somehow, the moment slipped through our fingers and was lost to the past as surely as the page of a history book is turned. Never to be viewed by that student again!
Have you ever asked yourself why? Why have great opportunities escaped your grip? Why do some people have greater success than others? Is it luck? Is it destiny? Is it because those “other” people were in the right place at the right time and you were not? I can tell you, there was a time when I asked myself those very same questions!
It’s true, we all pass up opportunities in our lives that offered us life-changing rewards. Yes… all of us! Opportunity is not given to just a special few. We are not especially chosen by destiny, fortune or lady luck. It is not in the cards or in the telling of the stars! The truth is… it is merely a matter of choice!
So! What is the difference between those who are the so-called “fortunate” and those who are not? The achievers and the winners, as we think of them, are the people who seized an opportunity when it presented itself while others did not.
There are many reasons why people miss-out on great opportunities, and procrastination is the number one cause!
When an opportunity arises, they evaluate, they consider, they ponder and simply procrastinate until the opportunity is gone. Out of site out of mind as the old saying goes. Why do they do this to themselves?
They procrastinate because… they lack confidence.
They procrastinate because… they fear failure.
They procrastinate because… they fear success.
They procrastinate because… they fear criticism.
They procrastinate because… they fear change.
They procrastinate because… they fear the unknown.
They procrastinate because… they fear risk.
Lost opportunities are caused by fear-based procrastination. Fear of one or more of the above conditions or perhaps other causes not mentioned here. One thing is for sure! Procrastination brought on by fear takes hold very quickly and the opportunity… lost forever.
The results of the process are usually the same for all. Procrastination prevents most people from achieving many great and wonderful things in their lives.
I suppose they procrastinate because they are afraid they could fail or because they fear, their decision might be the wrong decision! They are afraid of taking a chance! They are afraid they might not have the right stuff! They are afraid they will loose money! They are afraid their family and friends will ridicule them and on and on and on!
Fear is a powerful enemy! It forms a strong alliance with procrastination and keep people from achieving their goals and realizing their dreams.
That is what it is really all about. Opportunity, realized or not realized, is simply a matter of choice… Those who take the “risk” increase their chances of success many times over because they do not fear the outcome of their decision, right or wrong. They seize the opportunity and go on to achieve their goals. Those who would not “risk” let the opportunity get away, never to achieve that which they so sincerely desired.
When you have a gut feeling that a great opportunity is at hand, how do you react? Do you follow your intuition? If not, why not? Is it Fear? Do you procrastinate and put off making a decision until it is too late and the opportunity is gone?
When offered an opportunity, everyone goes through the same process of making a decision. The difference between “us and them” is “they” have confidence in themselves and their abilities and do not let fear rule their lives. No room for procrastination here, the opportunity is quickly evaluated, and acted on.
I could mention Thomas Edison, Henry Ford, J. Paul Getty, Aristotle Onassis, Walt Disney, and so many other great achievers from around the world but I need not. Just remember that they did not quit. They continued to learn and work in their trade until they were at the top.
Failure only comes to those who quit. Another way to look at it is, “you only fail if you quit”. So remember this, You can not fail if you do not quit and “yes”… you do have the right stuff… We all do!
Here is some good news… There is a simple way to build confidence and in doing so, people will decrease their fears and increase their ability to achieve their most desired goals!
Here It Is…
The simple remedy for confidence is “Knowledge”! Knowledge gives people confidence in the area they are knowledgeable about. The old cliché “You can’t teach an old dog new tricks” is absolute rubbish. Very few people are incapable of learning so there is no reason for knowledge to be a barrier in their lives. The majority of people have the ability to learn new things and now with the maturing of the Computer Age and the World Wide Web, knowledge is as simple as “one finger typing” and the ability to push the “enter” key. If people have a desire to learn new things, they can do so very easily these days...
So, what am I saying? I am saying learn everything you can about what you are interested in then make up your mind to continue to increase your knowledge as you apply that which you have learned. Knowledge builds confidence! Be determined that you will never quit and that you will increase your knowledge in your chosen subject or field until you achieve your goals. This is how to build character and confidence in any walk-of-life.
Did I hear you say “John”, are your sure”?
Proof In Fact
The great achievers of our world became “King of The Hill” in their chosen fields because of their knowledge and because they never quit! Just imagine if Thomas Edison did not have some knowledge about what he was trying to do when he was inventing the light bulb. What would the results have been if he did not continually develop his knowledge as he was in the experimental stage!
What would have happened if Thomas Edison quit after the light bulb failed to endure on the 1000th try! His name would not have gone down in the history books as one of the greatest inventors the world has ever known. Quitters fail! Knowledge and confidence, with a lot of persistence, invented the light bulb… and Thomas Edison had both.
I could give you many similar examples of people who are at the top of their game and prove to you that it took knowledge and confidence to get it done.
The lead guitar player in a famous rock band had to learn the chords and techniques of playing a guitar before playing in front of thousands of people with confidence and expertise.
Firefighters do not immediately grab a hose and fight a fire without knowing how! They do not climb a ladder to rescue someone from sure death without first acquiring the knowledge and developing the skills of the many heroes that came before them. Surely, you must agree that firefighters must have confidence before they take on the challenges on the job, and how does the firefighter develop confidence? Knowledge, it is that simple!
John C. Maxwell, author, founder of the Maximum Impact Club and world-renowned speaker, did not start out at the top of his chosen profession. He began developing his skills when he was a child learning how to read and write just as all of us do. Where would anyone be today if they did not gain the knowledge of the pre-school and school years?
John C. Maxwell could not be an author and writer of books if he did not know how to write and he surely could not be a world-renowned speaker if he had not learned to talk in front of large audiences. He had to acquire the knowledge and develop his skills before he would have the confidence it would take to stand in front of so many people and give life–changing speeches that would take him to the top of his profession, and go to the top he did!
Think about this! When someone starts out in a new job, career, or profession as an apprentice, an intern, a novice, student, rookie, or trainee, did they already possess all the knowledge and expertise required to begin at the top? No! Chances are it took several years to perform at a higher level of competency and many more years of experience before they became the expert, mentor or leader in their company or organization. What is it that gets them to the top? It’s knowledge!
How about you? Where did you start? How long did it take before you were confident enough to converse with people in your industry who had years of experience? I’ll bet as your knowledge increased, your confidence grew, and you found it easier to converse with them on a higher level. I’m sure that at some point, you began to train and mentor others. When you become the mentor, you also become the leader and the person others look up to, depend on, and admire. In truth, you become the leader and the “Expert” in their eyes. Knowledge builds confidence and confidence builds leaders!
Conclusions And Final Comments!
Nothing builds confidence faster than knowledge. It is knowledge that produces our leaders. Without knowledge most people are but pawns in life, left to the whims of those who posses the “magical” know how. Without knowledge and the confidence knowledge produces, people will not risk too create or try new things. People only advance, individually or as a society, where knowledge is present. Inventors, scientists, industrialist, philosophers, small and creative business owners all paved the road of knowledge and made peoples lives better. Their knowledge was put into action because their confidence was high. The two go hand in hand!
If people do not increase their knowledge, their minds wither and progress is halted!
Finally, knowledge is easy to acquire and in this day and age, there are no excuses for sitting on the sidelines of life while watching other people excel…
Only procrastination brought on by fear to risk keeps people from becoming the “Top Dog” and anyone can be “Number 1”. It just takes a little knowledge, confidence and ambition.
As people begin to learn, they will find out very quickly that a little knowledge will increase their confidence and take them a long way. Knowledge or the lack thereof determines their path and many people do not realize the importance of education after their school years. People get out of school and believe their learning years are behind them and the truth is their learning years are just beginning if they plan to excel to any degree.
Fact is, most people, when hired, only learn as much as they need to do the job and then they become satisfied and happy to be right where they are. They feel secure and do not try to progress any farther because they are happy right where they are. In essence, people believe they are right where they want to be.
Only years later, when they see other people advance ahead of them, do they realize that with a little knowledge and confidence the promotion would have been theirs.
Where is all this knowledge to be found, you ask? The sources are unlimited. Here are a few of the most common: parents, friends, mentors, local business owners, clubs, schools, libraries, bookstores, online stores, and the many and unlimited sources of free information on the Internet. They do not call the World Wide Web “The Information Highway” for nothing. You can find information all over the web on just about every subject you can imagine and much of it is free for the asking.
When opportunity knocks, will you answer the call?
I wish success to all of you and do not forget to increase your knowledge, build your confidence, risk, move to the top and prosper!
John D. Giusto
webmaster@steps2freedom.com
Our extra income from DirectMatches gave me the opportunity to retire early and for my wife, June, to quit working years ahead of schedule.
John Giusto
I have been involved in several different MLM companies over the past 25 years. DirectMatches is the first one that has worked and worked successfully for me. It is the easiest and most fun opportunity I have ever worked.
June Giusto
Business Action starts it All
Ephran Price
http://www.directmatches.com/ephran
Thursday, August 28, 2008
Tuesday, August 12, 2008
Huh? 31.95% DON'T know what a "Squeeze Page" is?
Aug.12,2008
Posted By Ephran Price
Recently, James Grandstaff revealed something
that I found quite interesting...
If you've been around the IM (internet marketing) scene for awhile, you've most likely heard the term "squeeze page" before, right?
At least that's what I thought.
Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM, etc...
One of the questions was "Do you know what a
"Squeeze Page" is?"
68.05% answered yes and 31.95% answered NO.
To be honest...
I was shocked that 31.95% said no.
What about you?
In light of this shocking survey data I decided to
write this post today to go over the very basics
of what a squeeze page is and why you should
be using them in your business (if you are not
already.)
And for those of you who already use them, pay
attention. You will probably learn something too.
Here goes...
A squeeze page which is also known as a "lead
capture page" or "name squeeze page" is a simple
web page with one purpose; to get your visitor
to give you their name and email address so you
can follow-up with them. That's it.
One of the best ways to get someone to opt-in
to your squeeze page is by offering something
of high perceived value such as a mini ecourse
or a highly targeted eBook.
For example, let's say you are promoting a multi-
level marketing business opportunity. The products
are great and you are a raving fan.
Most people would just start promoting the website
the company supplies. I say no. This is a perfect
opportunity to implement the use of a squeeze page and offer something of value first.
That way, you collect the leads, you follow-up with
an introduction of yourself and begin building a
long lasting business relationship.
In sales, what we are really selling is "us" first,
then the product.
You always want to provide value first. Once your
prospects warm up to you, then it's time to ask the
right questions to determine if your product or
business opportunity can help solve their needs.
If you'd like to see a high quality, high converting
squeeze page that James has put together, you
can visit the link below.
It's important to read the "thank you" page on the
other side you can get an idea of how the whole
process works.
http://iwantafreecopy.com/r/eprice/rich1a.html
Until next time...
Yours in success,
Ephran
Posted By Ephran Price
Recently, James Grandstaff revealed something
that I found quite interesting...
If you've been around the IM (internet marketing) scene for awhile, you've most likely heard the term "squeeze page" before, right?
At least that's what I thought.
Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM, etc...
One of the questions was "Do you know what a
"Squeeze Page" is?"
68.05% answered yes and 31.95% answered NO.
To be honest...
I was shocked that 31.95% said no.
What about you?
In light of this shocking survey data I decided to
write this post today to go over the very basics
of what a squeeze page is and why you should
be using them in your business (if you are not
already.)
And for those of you who already use them, pay
attention. You will probably learn something too.
Here goes...
A squeeze page which is also known as a "lead
capture page" or "name squeeze page" is a simple
web page with one purpose; to get your visitor
to give you their name and email address so you
can follow-up with them. That's it.
One of the best ways to get someone to opt-in
to your squeeze page is by offering something
of high perceived value such as a mini ecourse
or a highly targeted eBook.
For example, let's say you are promoting a multi-
level marketing business opportunity. The products
are great and you are a raving fan.
Most people would just start promoting the website
the company supplies. I say no. This is a perfect
opportunity to implement the use of a squeeze page and offer something of value first.
That way, you collect the leads, you follow-up with
an introduction of yourself and begin building a
long lasting business relationship.
In sales, what we are really selling is "us" first,
then the product.
You always want to provide value first. Once your
prospects warm up to you, then it's time to ask the
right questions to determine if your product or
business opportunity can help solve their needs.
If you'd like to see a high quality, high converting
squeeze page that James has put together, you
can visit the link below.
It's important to read the "thank you" page on the
other side you can get an idea of how the whole
process works.
http://iwantafreecopy.com/r/eprice/rich1a.html
Until next time...
Yours in success,
Ephran
Sunday, August 10, 2008
What is Online Business Promotion
Aug. 10,2008
by Ephran Price
It doesn't matter if you are an internet only business owner or a traditional business owner. The internet should be playing a part in your marketing strategy.
There are thousands of ways to use the internet to market your business. Here are some of the more popular in order of popularity:
- email - website - classified
All involve some level of cost whether it be from a development point of view or a utilization point of view.
Let me explain....
Email can cost you nothing more than time if you have been collecting email addresses into a database. You can then use these email addresses through your own internet service provider. The alternative is you purchase mailing lists and have somebody do it for you.
Websites can be expensive to build if you don't have the knowledge on what you want or how you want it. Sadly a lot of web developers know nothing more than design and competing to create the fanciest site on the planet. I will create a lens further down the track on what to look for when employing a website developer. On the flip side if you have a bit of knowledge you can create a website very quickly using great inexpensive software tools such as xsitepro.
Classified ads are fun. You can post to these for free or pay per classified. They work quite well and most often the sites are polled out to the search engines so if you have a website they provide a great opportunity for backlinks. The best thing is you don't have to have a website to use the classifieds.
For business without a website there is still plenty of reasons for using the internet to market. The most important and easiest method is email. Email databases are amazing methods of capturing new and repeat business. Set up a promotion and instead of posting it email it. You can add file attachments to the email to enhance your promotion.
For business without a website you can still utilize classifieds to promote and sell a product or service. These too work very well as people are always looking for great products and services at good prices.
Another method of marketing your business onto the internet is using directories. There are literally thousands of directories globally. Many are free to list with and and are often industry specific. You don't have to have a website to list either.
If you can get a website, even it is just one page. People love to see a website of the company they are dealing with. You can just keep the information basic - company info, address, products and services. You can always build on it later.
So here are the grass roots basics of Online Business Promotion or Internet Marketing.
--------------------------------------------------------------------------------
Katherine Quirke is an Australian based business entrepreneur. She has worked in the IT industry for over 10 years and owned a number of businesses over the last 20 years. Sharing her knowledge has become a passion. Create your websites quickly with xsitepro: http://www.potentialtime.com/xsitepro.htm - Learn about backlinks: http://www.yourbusinessresource.info/backlinks.htm
by Ephran Price
It doesn't matter if you are an internet only business owner or a traditional business owner. The internet should be playing a part in your marketing strategy.
There are thousands of ways to use the internet to market your business. Here are some of the more popular in order of popularity:
- email - website - classified
All involve some level of cost whether it be from a development point of view or a utilization point of view.
Let me explain....
Email can cost you nothing more than time if you have been collecting email addresses into a database. You can then use these email addresses through your own internet service provider. The alternative is you purchase mailing lists and have somebody do it for you.
Websites can be expensive to build if you don't have the knowledge on what you want or how you want it. Sadly a lot of web developers know nothing more than design and competing to create the fanciest site on the planet. I will create a lens further down the track on what to look for when employing a website developer. On the flip side if you have a bit of knowledge you can create a website very quickly using great inexpensive software tools such as xsitepro.
Classified ads are fun. You can post to these for free or pay per classified. They work quite well and most often the sites are polled out to the search engines so if you have a website they provide a great opportunity for backlinks. The best thing is you don't have to have a website to use the classifieds.
For business without a website there is still plenty of reasons for using the internet to market. The most important and easiest method is email. Email databases are amazing methods of capturing new and repeat business. Set up a promotion and instead of posting it email it. You can add file attachments to the email to enhance your promotion.
For business without a website you can still utilize classifieds to promote and sell a product or service. These too work very well as people are always looking for great products and services at good prices.
Another method of marketing your business onto the internet is using directories. There are literally thousands of directories globally. Many are free to list with and and are often industry specific. You don't have to have a website to list either.
If you can get a website, even it is just one page. People love to see a website of the company they are dealing with. You can just keep the information basic - company info, address, products and services. You can always build on it later.
So here are the grass roots basics of Online Business Promotion or Internet Marketing.
--------------------------------------------------------------------------------
Katherine Quirke is an Australian based business entrepreneur. She has worked in the IT industry for over 10 years and owned a number of businesses over the last 20 years. Sharing her knowledge has become a passion. Create your websites quickly with xsitepro: http://www.potentialtime.com/xsitepro.htm - Learn about backlinks: http://www.yourbusinessresource.info/backlinks.htm
Monday, August 4, 2008
Make It Happen
August 4 2008
Posted by Ephran Price
Here's some quotes to help you in reaching your goals..
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
*-- Martin Luther King {1929-1968 American Civil Rights Leader}
History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats."
*-- B. C. Forbes
"Risk! Risk anything! Care no more for the opinion of others, for those voices. Do the hardest thing on earth for you. Act for yourself. Face the truth."
- Katherine Mansfield
Forget mistakes. Forget failure. Forget everything except what you're going to do now and do it. Today is your lucky day."
- Will Durant
An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused Goals.
-- Brian Tracy
Believe in yourself and there will come a day when others will have no choice but to believe with you.
-- Cynthia Kersey
How different our lives are when we really know what is deeply important to us, and keeping that picture in mind, we manage ourselves each day to be and to do what really matters most.
-- Stephen Covey
Realize deeply that the present moment is all you ever have.
-- Eckhart Tolle
I think there is something, more important than believing: Action! The world is full of dreamers, there aren't enough who will move ahead and begin to take concrete steps to actualize their vision.
-- W. Clement Stone
Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.
-- Anthony Robbins
When you get into a tight place and everything goes against you, never give up then, for that is just the time that the tide will turn.
-- Harriet Beecher Stowe
The greater the difficulty, the more glory in surmounting it. Skillful pilots gain their reputation from storms and tempests.
-- Epictetus
You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land, there is no other life but this.
-- Henry David Thoreau
We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate. The world is all gates, all opportunities.
--Ralph Waldo Emerson
Don't wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.
-- Mark Victor Hansen
Don't compromise yourself. You are all you've got.
-- Janis Joplin
When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds; Your mind trancends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be greater person by far than you ever dreamed yourself to be.
-- Patanjali
Be so strong that nothing can disturb your peace of mind. Talk health, happiness and prosperity to every person you meet. Make all your friends feel there is something in them. Look at the sunny side of everything. Think only of the best, work only for the best, and expect only the best. Be as enthusiastic about success of others as you are about your own. Forget the mistakes of the past and press on the greater achievements of the future. Give everyone a smile. Spend so much time improving yourself that you have no time left to criticize others. Be too big for worry and too noble for anger.
-- Christian D Larsen
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others..
Marianne Williamson
Peace and Love..
--------------------
Be Blessed
www.Directmoneynow.com
Posted by Ephran Price
Here's some quotes to help you in reaching your goals..
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
*-- Martin Luther King {1929-1968 American Civil Rights Leader}
History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats."
*-- B. C. Forbes
"Risk! Risk anything! Care no more for the opinion of others, for those voices. Do the hardest thing on earth for you. Act for yourself. Face the truth."
- Katherine Mansfield
Forget mistakes. Forget failure. Forget everything except what you're going to do now and do it. Today is your lucky day."
- Will Durant
An average person with average talent, ambition and education, can outstrip the most brilliant genius in our society, if that person has clear, focused Goals.
-- Brian Tracy
Believe in yourself and there will come a day when others will have no choice but to believe with you.
-- Cynthia Kersey
How different our lives are when we really know what is deeply important to us, and keeping that picture in mind, we manage ourselves each day to be and to do what really matters most.
-- Stephen Covey
Realize deeply that the present moment is all you ever have.
-- Eckhart Tolle
I think there is something, more important than believing: Action! The world is full of dreamers, there aren't enough who will move ahead and begin to take concrete steps to actualize their vision.
-- W. Clement Stone
Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more.
-- Anthony Robbins
When you get into a tight place and everything goes against you, never give up then, for that is just the time that the tide will turn.
-- Harriet Beecher Stowe
The greater the difficulty, the more glory in surmounting it. Skillful pilots gain their reputation from storms and tempests.
-- Epictetus
You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on their island opportunities and look toward another land. There is no other land, there is no other life but this.
-- Henry David Thoreau
We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate. The world is all gates, all opportunities.
--Ralph Waldo Emerson
Don't wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.
-- Mark Victor Hansen
Don't compromise yourself. You are all you've got.
-- Janis Joplin
When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds; Your mind trancends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be greater person by far than you ever dreamed yourself to be.
-- Patanjali
Be so strong that nothing can disturb your peace of mind. Talk health, happiness and prosperity to every person you meet. Make all your friends feel there is something in them. Look at the sunny side of everything. Think only of the best, work only for the best, and expect only the best. Be as enthusiastic about success of others as you are about your own. Forget the mistakes of the past and press on the greater achievements of the future. Give everyone a smile. Spend so much time improving yourself that you have no time left to criticize others. Be too big for worry and too noble for anger.
-- Christian D Larsen
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others..
Marianne Williamson
Peace and Love..
--------------------
Be Blessed
www.Directmoneynow.com
Saturday, August 2, 2008
Finding Your Market Share With Article Marketing
Posted by Ephran Price
By: Tiva Kelly
The Internet is here to stay, and it's only going to become larger in the lives of businesses and their customers. In the 21st Century, it's simply not possible for a business to avoid it; if you're not marketing on the Internet, your competitors certainly are, and you will lose out.
Of course, many of the old-fashioned marketing models can still get the job done, but only to a certain extent. Television and radio advertisements will still reach some customers, but technological advances such as TiVo, satellite radio, and the Internet are quickly rendering these modes of advertising obsolete. Meanwhile, fliers and mass mailings can be effective in the short-term, but do not earn respect from customers.
In short, the Internet is the only advertising medium that is growing in effectiveness. The smart business owner will accept this reality, and use it to her advantage. Yet for many, the Internet is mysterious territory. How can we use the Internet to increase our market size and get ahead of the competition?
First, know your marketing budget. If you are a small business, you might not be able to afford many of the advertising techniques that larger companies use. This can actually be to your advantage, as many larger companies are incapable of changing with the times. This is why the Internet is our greatest tool. The purchase and maintenance of a website is a very affordable alternative to old-fashioned advertising mediums such as billboards or television commercials.
Second, know your target customers, and know where to find them. We may not think about it very much, but the Internet is, in reality, not a single medium -- rather, it is many diverse mediums. If you're advertising to a younger demographic, youth-centered social networking sites such as Myspace and Facebook are essential starting points. To target the slightly older generation -- Gen-X'ers and younger baby boomers -- start a blog, and update it regularly.
Middle-aged to elderly generations are, in general, on the Internet far less than their younger counterparts -- yet their Internet presence is increasing. Think local newspaper sites, medical sites, and political sites that deal with older people's issues.
Also, on the Internet you want to associate your business website with other websites that your customer base would tend to browse. For example, if you sell vintage clothing, you might want to advertise on independent music websites. If you sell pet supplies, try advertising on a site that contains articles about pet issues.
Whatever the age and character of your target customers, you can find them. The key is to figure out where they are, and to contact website owners about advertising.
Third, there are countless ways to generate hits on your website, and advertising on other sites is only one of them.
Consider this: If you are confident in your expertise of your field, consider article marketing. If you do a Google search for "how article marketing works" you'll find some great info on how the process works, and where to start. You simply need to generate the content -- which should be easy, as you will be writing about what you know -- and submit it to the distribution service.
You may be asked to make revisions, which is not a bad thing. These services exist to help you increase your market size. Also, it's important how you categorize your articles. Think of what your customers are looking for, and categorize your articles as such.
With each of your articles that is accepted for publication, your business's website will be linked in your "About the Author" section. If your articles are well-written and insightful, you should generate thousands of hits to your website, which will lead to a higher ranking on the search engines.
In the 21st century, we must respect the importance of the Internet and, particularly, search engines. The simple use of keywords will no longer get you ahead. Article marketing is one of the best new Internet marketing techniques that can put you ahead of the competition.
Keyword Articles: http://www.keywordarticles.org
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business when you submit articles through Article Marketer. www.articlemarketer.com
By: Tiva Kelly
The Internet is here to stay, and it's only going to become larger in the lives of businesses and their customers. In the 21st Century, it's simply not possible for a business to avoid it; if you're not marketing on the Internet, your competitors certainly are, and you will lose out.
Of course, many of the old-fashioned marketing models can still get the job done, but only to a certain extent. Television and radio advertisements will still reach some customers, but technological advances such as TiVo, satellite radio, and the Internet are quickly rendering these modes of advertising obsolete. Meanwhile, fliers and mass mailings can be effective in the short-term, but do not earn respect from customers.
In short, the Internet is the only advertising medium that is growing in effectiveness. The smart business owner will accept this reality, and use it to her advantage. Yet for many, the Internet is mysterious territory. How can we use the Internet to increase our market size and get ahead of the competition?
First, know your marketing budget. If you are a small business, you might not be able to afford many of the advertising techniques that larger companies use. This can actually be to your advantage, as many larger companies are incapable of changing with the times. This is why the Internet is our greatest tool. The purchase and maintenance of a website is a very affordable alternative to old-fashioned advertising mediums such as billboards or television commercials.
Second, know your target customers, and know where to find them. We may not think about it very much, but the Internet is, in reality, not a single medium -- rather, it is many diverse mediums. If you're advertising to a younger demographic, youth-centered social networking sites such as Myspace and Facebook are essential starting points. To target the slightly older generation -- Gen-X'ers and younger baby boomers -- start a blog, and update it regularly.
Middle-aged to elderly generations are, in general, on the Internet far less than their younger counterparts -- yet their Internet presence is increasing. Think local newspaper sites, medical sites, and political sites that deal with older people's issues.
Also, on the Internet you want to associate your business website with other websites that your customer base would tend to browse. For example, if you sell vintage clothing, you might want to advertise on independent music websites. If you sell pet supplies, try advertising on a site that contains articles about pet issues.
Whatever the age and character of your target customers, you can find them. The key is to figure out where they are, and to contact website owners about advertising.
Third, there are countless ways to generate hits on your website, and advertising on other sites is only one of them.
Consider this: If you are confident in your expertise of your field, consider article marketing. If you do a Google search for "how article marketing works" you'll find some great info on how the process works, and where to start. You simply need to generate the content -- which should be easy, as you will be writing about what you know -- and submit it to the distribution service.
You may be asked to make revisions, which is not a bad thing. These services exist to help you increase your market size. Also, it's important how you categorize your articles. Think of what your customers are looking for, and categorize your articles as such.
With each of your articles that is accepted for publication, your business's website will be linked in your "About the Author" section. If your articles are well-written and insightful, you should generate thousands of hits to your website, which will lead to a higher ranking on the search engines.
In the 21st century, we must respect the importance of the Internet and, particularly, search engines. The simple use of keywords will no longer get you ahead. Article marketing is one of the best new Internet marketing techniques that can put you ahead of the competition.
Keyword Articles: http://www.keywordarticles.org
Tiva Kelly is an expert at article marketing and offers support to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business when you submit articles through Article Marketer. www.articlemarketer.com
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