Published by Ephran Price
To rank high on Google, your website has to be measured
by “500 million variables and 2 billion terms” of Google’s
equation, as stated on Google’s Corporate Information
Technology Overview page. Google’s ranking system is
based on a democracy, and the citizens are the links
on the worldwide web that vote for each other.
Not unlike our government today, many of these
“links” are paid for, and some are of greater value.
Ranking high on Google is playing politics.
Links and Keywords are the key players in the ranking game.
Google also takes into consideration the full content of
the page including HTML codes, fonts, subdivisions and the
“precise location of each word.”
Links are votes. You must develop a link strategy.
Google likes linking things together. Create a rich
network of links with distinct quality content.
Your website must have quality links going out and coming in.
Quality is the key word. Links from reputable pages
(which ironically includes .gov pages) are given more
weight than links on “link farm” pages. Linking to a
“link farm” is one of the worst things you can do and
can potentially get your deported off the web.
The better the links, the better your ranking.
Google will factor in your page content and the
content of the pages you link to. Do your research.
Google has a free page rank tool on their toolbar.
Use it to find out the page ranking and visit the site.
Google also gives more weight to one-way links that lead
to your site, and less weight to reciprocal links.
How do you get these? Buy them. List yourself in a
reputable directory listing. Make sure you are listed
in the Open Directory Project (DMOZ.org).
If you can’t buy links, write good content.
Give someone a reason to link to your site.
Again, the keyword is Quality. Submitting articles
and press releases are also strategies in the linking game.
Keywords are your platform. They are what you stand for.
Words count. Graphics don’t. Make sure your words are
not in graphic form and make sure you have relevant titles
under your graphics.
Start with your title tag. Put everything you stand for
in ten words or less. Make your URLs short and keyword specific.
Brand yourself. If you type in soda, Mountain Dew will not
show up on the first page. If you type in Mountain Dew,
it will be on the first page.
Brand yourself so users know what they are searching for.
Do not put the same words in every heading and every tag.
Be descriptive. Sell yourself.
There are multitudes of free keyword rank and suggestion tools.
Use them as a supplement to your knowledge of your company.
Think of every element in your website as words and pages
in a presentation that is going to be up for a vote.
Does everything fit? Is it all related?
Are you a reputable company with a quality product?
Does it sell? Now sell it. Google is waiting for you.
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