Things to Remember when Advertising

Feb,05/2008
Published by Ephran

Things to Remember when Advertising by Kaye Z. Marks

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plug itPrint advertising will always be one of the most cost effective means to reach out to your target audience without depleting your budget too much. In fact, most small businesses opt for this type of advertising precisely because they do not need to pay as much and yet get the same, if not the most, response.
To always create effective print advertising for your business, here are a few things to consider before you start:

1 â€" Your Kind of Advertisement

Your rate of attraction (whether intense or bland) would depend on the type of ad you are going to create. Always remember that the goal of your marketing ad should be to make a sale. That’s your objective. And how do you do that? By using an advertisement that would generate interest, what else! As the Godfather would suggest, you got to make them an offer they cannot resist.

So what you can do is add a little something extra to your offer. You can offer freebies every time they get your commercial printing advertisement. Everybody just loves anything free. A free gift that they can get when they visit your shop can do a world of wonders to make your target clients beating through your door.

Or how about price cuts and discounts? Ohhh! That would really get your target audience excited. And you can also even make your print ad exciting and entertaining by incorporating contests into your ad, with your products or service being the prize.

2 â€" For A Limited Time Only

And be sure to incorporate your offer with a limited time so that your potential customers and clients will act on your offer immediately.

Basically, what you would want your clients and prospects to do after reading your print ad is to act on your offer. If you do not put an expiration date to your offer then your target audience would more than likely procrastinate because they think that your freebie would always be there anytime they want to get it. You would not want that.

But do not make your expiration date too soon either. Your potential clients may still want to think it over a few times before they finally decide to go for it. Either that or they may be thinking that a friend or a relative may have a use for your product or service that it might take time before they can pass it on.

The solution? One marketer said to have an “extended limited offer” to give your target readers time to deliberate on your value as a solution-provider.

3 â€" Keep Track of Your Ads

Use all your efforts and energy to track down that ad! Do not just stand there and wait for a miracle to happen and hoping against all hope that one of your target clients would call you or visit your shop. You need to initiate it yourself.

Include a tracking device of sorts to your print ads. One of the most popular means is to have your target audience call you, or email you, or mail their order forms to you. Also, some of the companies often use special codes to mark their freebies and gifts. They ordinarily use varying codes to track down each marketing campaign and its success.



About the Author
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